Data dating sites

When it comes to the early stage of dating, it seems to be all about the deal breakers.

Since 2012, Tinder has been matching singles based on their social profiles and geographic location. Both users must “swipe right” before being matched and are then able to chat within the app.

Bruch wondered: Is mate selection like a job interview process, where the person with the best combination of positive factors wins?

Or is it more like a -style reality show, where contestants are picked off one by one for a single failing?

For example, says Lin, "Tinder doesn't allow users to search, and emphasizes the photos much more than [personal] attributes, which might reduce the deal breaker effects." Then again, perhaps that simply shifts the deal breakers to a person's appearance instead.

Online dating has grown in popularity to the point where there is almost no social stigma attached to it.

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A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.

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